FLL Challenge Overview Group

While browsing some discussions recently, I ended up reading a few comments about promotions connected with online games. At one point I saw

 mentioned and continued reading. What caught my attention was not the promotion itself but the fact that different people seemed to react to it in completely different ways. Some focused on the extra rewards, while others barely mentioned them at all. That made me realize I probably do not understand what usually matters most in these situations. Is there a particular aspect that people tend to pay attention to first when they come across something like this? 🤔